N\u00eb p\u00ebrpjekjen p\u00ebr ta demantuar portalin Shenjester.net, Telekomi i Kosov\u00ebs n\u00eb fakt e ka konfirmuar p\u00ebrmbajtjen e raportimit t\u00eb k\u00ebtij mediumi.<\/p>\n
Shuma totale e ndar\u00eb p\u00ebr televizione:<\/strong><\/p>\n Telekomi vet\u00eb deklaron se ka ndar\u00eb rreth 200,000 \u20ac n\u00eb vit p\u00ebr marketing n\u00eb televizione me mbulim nacional, e nj\u00ebjta shum\u00eb q\u00eb p\u00ebrmendet n\u00eb videon e Shenjestres.<\/p>\n Numri dhe emrat e televizioneve q\u00eb kan\u00eb p\u00ebrfituar:<\/strong><\/p>\n Telekomi konfirmon se ka n\u00ebnshkruar kontrata me 6 nga 9 televizionet nacionale, dhe p\u00ebrjashton 3 t\u00eb tjerat (Klan Kosova, T7, Kanal10).<\/p>\n Shenjestra po ashtu i p\u00ebrmend t\u00eb nj\u00ebjtat 6 televizione q\u00eb kan\u00eb p\u00ebrfituar, t\u00eb cilat jan\u00eb:<\/p>\n RTK<\/p>\n Dukagjini<\/p>\n KohaVision (KTV)<\/p>\n TEVE1<\/p>\n ATV<\/p>\n RTV21.<\/p>\n Arsyeja p\u00ebr p\u00ebrjashtimin e 3 televizioneve t\u00eb tjera:<\/strong><\/p>\n Telekomi pretendon se Klan Kosova, T7 dhe Kanal10 jan\u00eb p\u00ebrjashtuar p\u00ebr shkak se nuk transmetohen n\u00eb platform\u00ebn TV Vala, duke e quajtur k\u00ebt\u00eb kriter teknik dhe t\u00eb bazuar n\u00eb matje t\u00eb shikueshm\u00ebris\u00eb.<\/p>\n Shenjestra ka theksuar se p\u00ebrfituesit e marketingut jan\u00eb media t\u00eb af\u00ebrta me pushtetin, nd\u00ebrsa as nuk i ka p\u00ebrmendur ato q\u00eb jan\u00eb l\u00ebn\u00eb jasht\u00eb.<\/p>\n Ky \u00ebsht\u00eb nj\u00eb rast tipik ku nj\u00eb institucion publik, n\u00eb vend q\u00eb t\u00eb mohoj\u00eb nj\u00eb akuz\u00eb, pa dashje e pohon at\u00eb, duke e mb\u00ebshtjell\u00eb me fjal\u00eb t\u00eb zbukuruara, por pa e rr\u00ebzuar asnj\u00eb fakt ky\u00e7 t\u00eb publikuar nga gazetaria hulumtuese.<\/p>\n Reagimi i plot\u00eb i Telekomit:<\/strong><\/p>\n N\u00eb lidhje me video-komentin e publikuar nga portali Shenjestra.net me titullin \u201cTaxhia e Kurtit p\u00ebr mediat\u201d (https:\/\/www.facebook.com\/reel\/2037109380360064), Telekomi i Kosov\u00ebs ndjen nevoj\u00ebn t\u00eb sqaroj\u00eb publikun dhe institucionet mediale p\u00ebr disa pasakt\u00ebsi serioze dhe interpretime tendencioze q\u00eb d\u00ebmtojn\u00eb reputacionin e nd\u00ebrmarrjes son\u00eb publike.<\/p>\n Para s\u00eb gjithash, duam t\u00eb theksojm\u00eb se interpretimi i t\u00eb dh\u00ebnave t\u00eb marra nga portali n\u00eb fjal\u00eb ka qen\u00eb joprofesional, senzacional dhe i nj\u00ebansh\u00ebm, i pabazuar n\u00eb t\u00eb dh\u00ebna faktike. Ai nuk pasqyron aspak m\u00ebnyr\u00ebn transparente dhe profesionale me t\u00eb cil\u00ebn Telekomi i Kosov\u00ebs ka vepruar n\u00eb kontraktimin e hap\u00ebsirave reklamuese. Krahasimet e b\u00ebra me praktikat e m\u00ebhershme, kur reklamat n\u00eb shuma marramend\u00ebse shp\u00ebrndaheshin pa kritere t\u00eb qarta, n\u00eb portale t\u00eb sapohapura apo t\u00eb lidhura me interesa partiake ose grupe interesi, jan\u00eb t\u00eb pabazuara dhe t\u00eb papranueshme.<\/p>\n Argumentet faktike:<\/p>\n \u2022 Shpenzimet p\u00ebr marketing nga Telekomi i Kosov\u00ebs jan\u00eb zvog\u00ebluar n\u00eb minimum dhe orientohen sipas strategjis\u00eb s\u00eb miratuar. Rreth rolit t\u00eb mediave q\u00eb kan\u00eb shp\u00ebrndar\u00eb k\u00ebt\u00eb raportim:<\/p>\n V\u00ebrejm\u00eb me shqet\u00ebsim se mediat q\u00eb e kan\u00eb shp\u00ebrndar\u00eb k\u00ebt\u00eb raportim, pa verifikim t\u00eb fakteve, jan\u00eb nj\u00ebkoh\u00ebsisht viktima dhe p\u00ebrhap\u00ebse t\u00eb nj\u00eb narrativi tendencioz gazetaresk, q\u00eb krahason t\u00eb pakrahasueshmet. N\u00eb k\u00ebt\u00eb rast, shpenzimet normale t\u00eb marketingut t\u00eb nj\u00eb nd\u00ebrmarrjeje publike, t\u00eb bazuara n\u00eb kritere t\u00eb matshme dhe transparente, etiketohen si \u201ctaxhi\u201d, duke injoruar dallimin thelb\u00ebsor me praktikat e m\u00ebhershme. Telekomi i Kosov\u00ebs nuk ka b\u00ebr\u00eb asnj\u00eb selektim q\u00eb do t\u00eb mund t\u00eb etiketohej si subjektiv, por ka respektuar me p\u00ebrpikm\u00ebri kriteret e theksuara m\u00eb lart.<\/p>\n \u2022 P\u00ebr k\u00ebto arsye, konsiderojm\u00eb se raportimi i portalit Shenjestra.net nuk \u00ebsht\u00eb i bazuar n\u00eb fakte, por n\u00eb keqinterpretime, paragjykime dhe shp\u00ebrfaq nj\u00eb qasje tendencioze q\u00eb synon t\u00eb d\u00ebmtoj\u00eb imazhin e Telekomit t\u00eb Kosov\u00ebs. Telekomi i Kosov\u00ebs shpreh keqardhje p\u00ebr p\u00ebrpjekjet e disa mediave p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb narrativ\u00eb t\u00eb pav\u00ebrtet\u00eb rreth shpenzimeve p\u00ebr marketing, duke pretenduar p\u00ebr \u201cfavorizim t\u00eb mediave t\u00eb af\u00ebrta me qeverin\u00eb\u201d. Ky pretendim nuk q\u00ebndron dhe \u00ebsht\u00eb i pabazuar n\u00eb fakte.<\/p>\n Telekomi i Kosov\u00ebs fton \u00e7do institucion publik, organizat\u00eb t\u00eb shoq\u00ebris\u00eb civile apo media t\u00eb interesuar t\u00eb shqyrtojn\u00eb t\u00eb dh\u00ebnat dhe kontratat n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb garantohet transparenca maksimale.<\/p>\n Ne mbetemi t\u00eb hapur p\u00ebr bashk\u00ebpunim me t\u00eb gjitha mediat dhe partner\u00ebt profesional\u00eb q\u00eb ndajn\u00eb vlerat e informimit t\u00eb drejt\u00eb dhe objektiv t\u00eb publikut.<\/p>\n","protected":false},"excerpt":{"rendered":" N\u00eb p\u00ebrpjekjen p\u00ebr ta demantuar portalin Shenjester.net, Telekomi i Kosov\u00ebs n\u00eb fakt e ka konfirmuar p\u00ebrmbajtjen e raportimit t\u00eb k\u00ebtij mediumi. Shuma totale e ndar\u00eb p\u00ebr televizione: Telekomi vet\u00eb deklaron se ka ndar\u00eb rreth 200,000 \u20ac n\u00eb vit p\u00ebr marketing n\u00eb televizione me mbulim nacional, e nj\u00ebjta shum\u00eb q\u00eb p\u00ebrmendet n\u00eb videon e Shenjestres. Numri dhe emrat e televizioneve q\u00eb kan\u00eb p\u00ebrfituar: Telekomi konfirmon se ka n\u00ebnshkruar kontrata me 6 nga 9 televizionet nacionale, dhe p\u00ebrjashton 3 t\u00eb tjerat (Klan Kosova, T7, Kanal10). Shenjestra po ashtu i p\u00ebrmend t\u00eb nj\u00ebjtat 6 televizione q\u00eb kan\u00eb p\u00ebrfituar, t\u00eb cilat jan\u00eb: RTK Dukagjini<\/p>\n","protected":false},"author":6,"featured_media":13227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"slim_seo":[],"footnotes":""},"categories":[1],"tags":[64],"_links":{"self":[{"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/posts\/13223"}],"collection":[{"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/comments?post=13223"}],"version-history":[{"count":6,"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/posts\/13223\/revisions"}],"predecessor-version":[{"id":13230,"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/posts\/13223\/revisions\/13230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/media\/13227"}],"wp:attachment":[{"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/media?parent=13223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/categories?post=13223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shenjester.net\/index.php\/wp-json\/wp\/v2\/tags?post=13223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Telekomi i Kosov\u00ebs \u00ebsht\u00eb kompani publike q\u00eb operon n\u00eb kushte konkurruese dhe reklamimi i produkteve dhe sh\u00ebrbimeve \u00ebsht\u00eb i domosdosh\u00ebm.
\n\u2022 N\u00eb periudh\u00ebn pes\u00ebvje\u00e7are 2015\u20132019, Telekomi kishte shpenzuar p\u00ebr marketing shum\u00ebn prej mbi 13 milion\u00eb \u20ac. Nj\u00eb pjes\u00eb e konsiderueshme e tyre kanalizohej n\u00eb media t\u00eb panjohura p\u00ebr publikun, shpesh pa ndonj\u00eb efektivitet t\u00eb matsh\u00ebm.
\n\u2022 N\u00eb periudh\u00ebn tjet\u00ebr pes\u00ebvje\u00e7are 2020\u20132024, Telekomi ka shpenzuar n\u00eb total p\u00ebr marketing shum\u00ebn prej rreth 700,000.00 \u20ac.
\n\u2022 N\u00eb kuad\u00ebr t\u00eb strategjis\u00eb s\u00eb rishikuar t\u00eb marketingut, reklamimet kryesisht jan\u00eb orientuar n\u00eb mediat\/rrjetet sociale (Facebook, Instagram etj.), si dhe n\u00eb t\u00eb gjitha televizionet me mbulueshm\u00ebri nacionale.
\n\u2022 N\u00eb kuad\u00ebr t\u00eb televizioneve nacionale jan\u00eb n\u00ebnshkruar kontrata marketingu me 6 prej 9 televizioneve q\u00eb kan\u00eb mbulueshm\u00ebri nacionale, vlera totale vjetore e t\u00eb cilave sillet rreth 200,000.00 \u20ac. Ndarja e k\u00ebsaj shume n\u00eb mes t\u00eb k\u00ebtyre mediave \u00ebsht\u00eb b\u00ebr\u00eb duke marr\u00eb p\u00ebr baz\u00eb matjen e shikueshm\u00ebris\u00eb n\u00eb platform\u00ebn e Telekomit t\u00eb Kosov\u00ebs dhe \u00e7mimet e ofruara nga k\u00ebto televizione.
\n\u2022 Telekomi operon me platform\u00ebn televizive me n\u00ebnbrendin TV Vala dhe kontrakton hap\u00ebsira reklamuese vet\u00ebm n\u00eb televizionet q\u00eb transmetohen n\u00eb platform\u00ebn OTT dhe IPTV t\u00eb TV Vala. Kriteri p\u00ebr mosn\u00ebnshkrimin e kontratave me 3 televizionet tjera \u00ebsht\u00eb se k\u00ebto televizione, pa arsye, nuk kan\u00eb pranuar q\u00eb p\u00ebrmbajtja e tyre t\u00eb transmetohet n\u00eb platform\u00ebn e Telekomit. Kjo zgjedhje bazohet n\u00eb mund\u00ebsin\u00eb p\u00ebr matje profesionale t\u00eb shikueshm\u00ebris\u00eb dhe monitorim t\u00eb sakt\u00eb t\u00eb transmetimit t\u00eb reklamave.<\/p>\n
\n\u2022 Telekomi i Kosov\u00ebs, si nd\u00ebrmarrje publike, mban p\u00ebrgjegj\u00ebsi t\u00eb plot\u00eb para publikut p\u00ebr menaxhimin e paras\u00eb publike. N\u00eb k\u00ebt\u00eb kuad\u00ebr, nuk blihen hap\u00ebsira reklamuese n\u00eb televizione q\u00eb transmetohen vet\u00ebm n\u00eb platformat konkurruese dhe jo n\u00eb TV Vala.<\/p>\n